ANTONIO - our allround problem solver

Welcome to our team introduction series! 
Starting with one of our managing directors. Antonio Maiolo- Co-founder, quick thinker, problem solver.

Antonio loves the variety. That's why you'll find our allrounder everywhere. Varying tasks every day with every project ending completely different to how it started - that's what he really enjoys about his work at Craft Clarity.

He knows his way around every field without committing himself to only one specialization. And if he figures that he can't do something, he simply works on it until he can. That's because his thirst for knowledge is never quenched: Although he already has completed a master's degree in Electrical Engineering and Information Technology and a bachelor's degree in Business Administration, he is still considering adding a law degree on top. With his perseverance and patience, he knows how to break down tasks into their individual parts so that every challenge seems solvable - always driven by his ambition to come up with new, spontaneous and innovative ways of approaching issues.

With great courage, decisiveness and composure, he has now been managing Craft Clarity and its eight employees for two years. The only thing that tests his patience is when something takes longer than it should. Because it shouldn't take longer than it should.

In everyday life, he likes to take things easy. Riding his scooter to work in the morning, grabbing a sandwich from the supermarket at lunchtime and playing a few rounds of games on his Computer in the evening. And for the next day, he lets himself be surprised again at what new, exciting challenges await him at work.

And if you've always wondered what shade Antonio would be if he was a crayon: the answer is blue - because he likes the color. It's that simple!

What’s on your mind with Antonio

For our new "What's on your mind" feature, we asked all team members what topics are currently keeping them busy and what changes they find particularly interesting in today's world. They talk about current trends, when and how they came across these topics - and what they find extraordinarily exciting about them. 

Today, Antonio talks about the ongoing digitalization of everyday life, the simplified access to digital products for the general population and what opportunities will arise from this in the future.

What I find most exciting in today's world is the technological progress in the broad mass of the population, like 'How does the average person use technical devices or do they use them at all?' And 'How does this change affect other products?'. The acceptance of technical devices as well as the understanding of these products is increasing and the interesting question is: "What impact is this going to have?"

We can tell that the broad understanding of digital products is already existent and this creates an opportunity to develop more complex, more exciting products that would have been simply impossible 10 years ago because nobody would have understood why they were needed as digital products at all.

| “The topic of digitalization has arrived in everyday life.“

The possibilities are endless and limitless, you just have to find out what you can do better when you develop a product or improve one that already exists. There are no limits to the imagination, because at the moment we can't even know what we might need in the future.

When an Uber driver in Lisbon tried to explain Bitcoin to me, I realized that the topic of digitalization has arrived in everyday life. On the other hand, if an Uber driver is able to explain Bitcoin to you, you should probably consider stopping investments in that area.

| “Everything I do is digital.”

In my personal everyday life, there is almost nothing that is not digitized in some way and I can't imagine my life without it. If I ever have to print a piece of paper, I personally always struggle in the process of setting up the printer, which is why I just avoid printers in general. Everything I do is digital. But if you let your imagination run wild, you realize what’s possible to be digitized. For example, creating real estate advertisements with the help of AI, including calculations of potential price proposals. Even if you have to double-check everything the AI gives you as an output, it's a huge relief when you think about the amount of thought and writing you can save. AI is extremely helpful for everyday things like this. It could have a positive impact on many people's lives and make it so much easier. I question a lot of things, whether it makes sense that they work the way they do or if it makes sense at all.

| “You have to be open to trying something new.”

I own smart glasses now. Last week I was at an event and the person in front of me only watched the presentations on his cell phone display, since he wanted to record everything. I, on the other hand, was able to record everything comfortably with my camera that is integrated in my smart glasses and I was able to enjoy the event. But you have to be open to trying something new.

On the downside, there is always the issue of data protection and data security. Digital products work via data, which is why the issue is always a critical one. It's not only which data is processed, but also how it is processed, who processes it and where it is stored. But I think that’s a point that you have to consider and be aware that there is no perfect solution - yet.

| ”You do it to get to the result, it doesn't really matter how you actually achieve it.”

There is still room for improvement in many areas. For example, I still haven’t found a good working solution to synchronize my four calendars from four different work accounts fused into one calendar. Something like that would save a lot of discussions with lots of people about when and why you don't have time.

Another thing I would like to digitize in everyday life is loading and unloading the dishwasher. It's simply a tedious task. Nobody can tell me that they enjoy it. You only do it so that it's clean afterwards. You do it to get the result, it doesn't really matter how you achieve it. But if you could automate it, I'm sure many people would be very happy about it. It's the same thing with washing machines.

But the worst for me is still dealing with authorities. That's the biggest pain.


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